In 2012, Dethrone Royalty clothing brand employees started experimenting in a warehouse with a 35 minute cardio workout based on the non-contact training done by their sponsored professional fighters. Amazed with the results, they invited some of their friends to join in the fun. To their surprise, not only did their friends insist on returning time after time, but they also started inviting new people to join them. From this, the first Dethrone Basecamp Cardio Studio officially opened its doors to the public in Burlingame, California in February 2013.
A WORKOUT FOR THE "AVERAGE JOE"
So who is the guy behind this all? Nick Swinmurn is the owner of Dethrone Basecamp. A self-proclaimed "average Joe", Nick saw himself transform through his daily battles with the Airdyne bike. Nick took a workout that was designed for UFC athletes and adapted it for the "average Joe". Feeling the pressure of updating the white board for the group before each workout at the warehouse, he developed an app that ensured that each workout would be unique and move at a quick pace. While Nick no longer leads any classes, he remains a daily participant, ensuring that the student perspective is always the strongest voice.